Final Project – In Design Slides
I chose an ad from Nike new plus size workout clothes. In this case for women workout outfits shows the signature tank top and leggings .
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.
The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area.
It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion
The Overall message for this campaign is that even people that are over weight is capable to workout, and deserves to wear cute Nike workout clothes.
A Closer Look – Design
The target audience focus on the female plus size population interested in exercise and sports. The Overall message for this campaign is that even people that are over weight is capable to workout, and deserves to wear cute Nike workout clothes. The ad shows a plus size model wearing Nike sports bra and leggings. The model is happy and have no shame of showing her body.Background looks like a basket ball field or an outdoor field to exercise
A Closer Look – Colors
The Ad uses a solid nude color on the background to not get much attention of what is supposed to be in evidence on the end – the workout clothes-
The workout clothes have the classic black and white color that matches perfectly with the original Nike logo. The Ad also uses the repetition technique matching the Ad text line word “can” with the dark red color of the model hair accessory. And the remaining text line also matches the workout clothes colors. The logo brand design placed in the ad matches the logo using on the model clothes black and white.
A Closer look – Typography
The Typography used in the Ad text line is a Serif type, and the font used was Calisto MT. Serifs font was chosen because its recognize for being exceptionally legible texts. Making it easy to read on web Ad or magazines, and along with a classical style.
New Ad – A Closer Look Design
This new Ad shows more plus size models wearing Nike workout clothes. The message that anyone are capable to work out and wear cute workout clothes. Anyone can become the best version of yourself. The models looking straight to the camera transmitting the message of how empower they feel, they are not ashamed of their bodies, in fact, they are proud of themselves.
A Closer Look – Colors
The new Ad keep the traditional colors black and white, which also matches the text line using black and white again applying the principle of repetition. Black and white is usually a color that looks good in everyone as well.
A Closer Look – Typography
The typography used was Serif, making it easier to read from a print form or web. the fonts used was Bookman old style and Calisto MT. Different sizes of fonts to contrast it better, and make the tittle in evidence.